Context: International Day of the Girl, celebrated on October 11th, is a day dedicated to recognizing the unique challenges girls face worldwide and advocating for their rights and empowerment. It's a day to celebrate girls' achievements, amplify their voices, and promote their access to education, healthcare, and opportunities to reach their full potential. 

Strategy: To mark the day, we featured Gates Foundation staff as their younger selves—sharing childhood photos submitted internally. These human-centered snapshots highlighted the people behind the foundation’s work, offering a more personal, relatable look at the organization.