Guide Dogs for the blind x Discovery center

Context: Guide Dogs for the Blind (GDB), believes that everyone deserves to move through the world safely and confidently—to live the life they want to live.

The Discovery Center is a free public space showcasing the work of the Gates Foundation through exhibits, guided tours, events and programs.

The Discovery Center hosted GDB to do a guided tour of 14 puppies and raisers in order to get the puppies some training in public spaces that are loud, distracting, and filled with people. The guided tour was an excellent opportunity for a social media collaboration.

Role: Social Media Strategy, Content Creator, Script Writer, Photography

Learnings:

Collab partnerships work well to boost followers, deepen brand trust, and drive engagement from a different audience for all parties when the partnership makes sense
Showcasing the free, physical space being used by a large crowd, its accessibility features, and its family friendliness increased attendance numbers up by 3% during peak summer hours.
Created a lasting partnership with GDB for multiple return visits.